RTV 3001 – Introduction to Media Industries

About the Course

The goal of this course is to analyze electronic media entities as corporate and business systems within the broader media operations in the diverse and pluralistic environment of the U.S. The content you will analyze, discuss, and interact with focuses on the electronic media industries of the United States. Starting with the history of electronic media, the course will provide an overview of the development of various forms of electronic media.

Course Goals 

Students will gain knowledge of the telecommunication industry with an emphasis on learning specifically, about broadcasting and cable. In addition, changes in new media, business practices, converging markets, and regulatory philosophies will be addressed. This course is designed to offer you an overview of the origins, organizations, and movements that have shaped electronic media. We will learn and discuss the following developments:

• The historical development of electronic media
• The technologies involved in the creation of electronic media
• The structure, economics, and regulation of electronic media
• The political and legal issues involved in content and management decisions
• The economics of electronic media, including programming and ratings
• The lexicon involved within subsets of the telecommunication industry

Satisfied High School Graduation Requirement Subject: Elective 

High School Credit: 0.5