PUR 3000 – Public Relations Principles

About the Course

In Principles of Public Relations, you will learn about the theory and practice of public relations, how public relations operates in organizations, its impact on publics, and its functions in society. You will study the professional development of the field; concepts, issues, and principles in the practice; and models and theories guiding the practice. You will apply course materials to public relations program planning and management by working in a group on a strategic planning project.

For those planning public relations careers, this course provides a foundation for the public relations major. The course also meets the needs of those planning other professional and managerial careers that can benefit from an understanding of public relations concepts and management practices. You must earn no lower than a “C” in the course to successfully complete the course and move on to other upper-level public relations courses.

Course Goals 

By the end of the course, students should:

• gain a historical perspective of the public relations discipline and profession;
• understand the basic theories, principles, concepts, and practices relevant to public relations
• understand key processes involved in public relations, including goal, research, planning, strategy, implementation, and evaluation
• gain an international perspective of public relations
• gain insights into the different types of public relations industries and careers
• demonstrate proficiency in written and oral communications

Satisfied High School Graduation Requirement Subject: Elective 

High School Credit: 0.5