ADV 3001–Advertising Strategy

About the Course

Overview of the strategic planning process required to develop a successful strategic, persuasive communication plan such as an advertising, integrated marketing communications, or social marketing campaign. Case studies and projects teach the skills needed to address a variety of communications management issues and engage audiences in diverse marketplaces.

Learning Outcomes

At the end of this course, you will be able to: 

• Analyze shifts in consumer behavior and the evolving media landscape to inform advertising strategy.
• Conduct audience, brand, and competitive research to guide campaign development.
• Develop strategic advertising plans, including positioning, messaging, media tactics, and evaluation.
• Apply creative thinking and ideation techniques to generate original advertising concepts.
• Create integrated campaign materials that align with brand goals and consumer needs.
• Measure advertising campaign effectiveness using appropriate metrics and tools.
• Demonstrate professional presentation and planning skills through a comprehensive final campaign.

Satisfied High School Graduation Requirement Subject: Elective

High School Credit: 0.5